TMP: Traffic Management Platform

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Description:

DATA VISUALIZATION, INFORMATION ARCHITECTURE, PRODUCT DESIGN, USER INTERFACE DESIGN

TMP: Traffic Management Platform

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. Affiliate marketers find a product they like, promote it to others and earn a piece of the profit for each sale that they can make.

Information Architecture



Dashboard Interface Mockup



TMP Explained


TMP is a redirect engine used for Affiliate Marketers to route millions of links and track several billions of clicks each month.

How? With one of three ways:


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A/B Testing landing pages
(Rotators > Manage)

Creating what’s called a “rotator link” and placing in it ads such as banners, social media and Google Adwords. The rotator link then splits the traffic and sends it to different landing pages.


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Conversions Optimizer
(Cake > Offers)

When affiliate marketers want to show customers different content based on how many times they’ve clicked on an ad in a short period of time. The first click will show the full product page, but the second click can share the same product with a discounted price, incentivizing customers to buy immediately.

 

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Load Balancer
(Cake > Affiliates)

Load balancing incoming traffic by splitting three landing pages between a buying group of an ad for example. Each affiliate marketer or each party of affiliate marketers can pay a different sum and obtain a different level of traffic they desire.