TMP: Traffic Management Platform
Information Architecture
Dashboard Interface Mockup
TMP Explained
TMP is a redirect engine used for Affiliate Marketers to route millions of links and track several billions of clicks each month.
How? With one of three ways:
A/B Testing landing pages
(Rotators > Manage)
Creating what’s called a “rotator link” and placing in it ads such as banners, social media and Google Adwords. The rotator link then splits the traffic and sends it to different landing pages.
Conversions Optimizer
(Cake > Offers)
When affiliate marketers want to show customers different content based on how many times they’ve clicked on an ad in a short period of time. The first click will show the full product page, but the second click can share the same product with a discounted price, incentivizing customers to buy immediately.
Load Balancer
(Cake > Affiliates)
Load balancing incoming traffic by splitting three landing pages between a buying group of an ad for example. Each affiliate marketer or each party of affiliate marketers can pay a different sum and obtain a different level of traffic they desire.