Stimulus: Commuting App to Green Vancouver by 2020

Title:

Description:

BRANDING, CRITICAL THINKING, PRODUCT DESIGN, SUSTAINABLE DESIGN

Stimulus: Commuting App to Green Vancouver by 2020

The purpose of the app is designed for Vancouverites to engage company teamwork by commuting sustainably to green the City by 2020.
Awards
GDC/BC Salazar Award 2015
Awards
VFS Best Art Direction For Interactive Award 2015

Purpose & Lifestyle




Branding


Targeted City Organization




App Logo Rationale



The ‘X’ uses two S’s from the logo type, creating an overlapping symmetry with one of them reflected.

X Factor: A variable in a given situation that could have the most significant impact on the outcome.


How It Works




01 / Meet Your Team

Get to know your coworkers who live near you.


02 / Participate in Weekly Commuting Missions

Beware of time! Check your team progress and complete weekly missions in order to unlock company incentives.


03 / Keep an Eye Out on Leaderboards

See which team within your workplace is currently in the lead and how many badges they have earned.


04 / Enhancing Team Communication

Communication is key when it comes to team building. Let’s give one another a pat on the back for their efforts and achievements. Let your team know if you’re able to carpool them to work. Appreciate the sunny days… transit, cycle, or walk to work if you live close. Let’s start catalyzing Vancouver together!