Lift Concert 2016

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ART DIRECTION, BRANDING, VISUAL DESIGN

Lift Concert 2016

Bullying hurts and music heals.






Instagram Feature




Design Rationale

Bullying hurts and music heals. Thus, to bridge both concepts as one, the Lift Concert graphic was designed to illustrateĀ a child climbing up a set of guitar strings.

Originated in Canada, Anti-Bullying Day is a day when people wear a pink, blue or purple shirt to symbolize a stand against bullying. Hence, the gradient of these 3 colours are inspired to be usedĀ as the branding palette among various promotional materials.