Converse: Sneaker Customization Microsite

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COMPETITIVE ANALYSIS, CUSTOMER EXPERIENCE, INFORMATION ARCHITECTURE, INTERACTIVE PROTOTYPING

Converse: Sneaker Customization Microsite

Defining omni-channel and the value of the omniscient customer experience.


What is Omni-Channel?


Omnichannel is about true continuity of your experience. But what’s key is that it extends beyond a single brand’s universe. Being omniscient is perceiving and understanding all things. And the best way for a customer to perceive everything is to allow them to own their data and experience, then give them the ability to use it to guide creation and context of every future experience.


When brands think customer experience, they need to think omni. Its not about your customers or their customers, its about all customers.


All experiences offline and online should allow an individual to identify themselves and present a brand with the opportunity to access their preferences.


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