A showcase of wireframes and visual design based on omni-channel retail marketing research.
02 / Site Mapping & User Interface Design
TMP: Traffic Management Platform (Preview) —
Hierarchy planning and designing for a dashboard web application used by affiliate marketers to promote in-house offers.
04 / Health & Wearable Technology
Stride: Smart Health Insole Tracker —
Stride allows users to track their walking and running posture through an extended app. Stride also allows caretakers to monitor their dependants by having them wear the GPS built-in insole, in case of Dementia or any medical emergencies.
05 / Inclusive Design, User Surveys & Personas
Vancouver Public Library: Rearranging Self-Checkouts
Planning a better checkout experience to efficiently meet user needs and reduce congestion near the Library entrance.
My Creative Process & Design Thinking
01 / Discover
Client & Industry Research —
How do they run their business? Who are their competitors? What problems do they solve for their customers and how? What is their company culture, reputation and brand personality?
02 / Define
User Research —
Who are the client’s primary audiences? What are their personality types, web behaviours, preferred interaction patterns and needs? Run usability tests, develop personas and user journey maps to identify ideal scenarios on existing pain points.
03 / Deduce
Information Architecture —
What content could be removed or consolidated? What parts of the site work well already? Is new content needed? Test architecture with users by card sorting and/or interactive prototypes.
04 / Determine
Determine what content should be available on each page. Design the content structure, layout and interaction patterns for cross-platform device interfaces. Share prototypes with users and ask for feedback on assumptions.
05 / Design
Interface Design —
Building on-brand UI elements based on Human Interface Guidelines. Share high fidelity prototype with targeted users to get feedback and opinion.
06 / Deploy
Analytics & Usability Testing
Run follow-up usability tests based on any revelations from analytics overtime, previous design assumptions, and user complaints.
How I Got My Start
I have a background in Psychology, Graphic and Digital Design.
01 / Simon Fraser University, BA Psychology
Change Lab —
As one in a cohort of eight, I was involved in planning, launching and hosting campus-wide dialogs, targeted towards sustainability and experiential learning.
02 / Art Institute of Vancouver, Graphic Design Diploma
Vancouver Poetry Slam —
In order to pass a mandatory Art Direction course, I had to design something for a nonprofit organization. It was a pleasure to work with Vancouver Poetry House in creating a poster for one of many poetry slams.
03 / Vancouver Film School, Digital Design Diploma – Interactive (Hons)
Canuck Place: Gift of Love Gala —
As the interactive lead in a team of five, I conceptualized, wireframed, designed and prototyped Canuck Place Children Hospice’s Gift of Love Gala microsite. It was then chosen by the client to launch live and as as a team, we won the VFS Best Team Project Award.
04 / Recognition
VFS Best Art Direction for Interactive Award & GDC/BC Salazar Awards 2015 —
Stimulus is a conceptual application I invented and crafted from scratch. It encourages company teamwork in helping Vancouver achieve its goals to becoming the Greenest City by 2020.
I am a Visual Designer volunteer at HUM Canada.
01 / HUM Canada x Beauty Night Society
Musicara Concert 2015 —
I conceptualized and designed the concert poster and concert programs.
02 / HUM Canada EP Release
I conceptualized and designed the album and disc cover of the EP.
03 / HUM Canada x #IamAntiBully
Lift Concert 2016 —
I conceptualized and branded the concert poster, stage passes, as well as the social media graphics.